Blog

The Bundesliga represents a unique model that combines profit, community, and tradition thanks to the 50+1 rule. From the strong identity of clubs like Borussia Dortmund and Eintracht Frankfurt to affordable prices, full stadiums, and digitalization, German football demonstrates how passion and innovation can coexist in balance.

At SFS 25, Isokinetic and FC Barcelona analyze the causes, costs and prevention of sports injuries, exploring data, biomechanics and digital player avatars to personalize training.

The SFS 25 Football Stage GoProject hosted an interview conducted by Prime Video journalist Alessandro Alcoato with Romy Gai, Chief of FIFA, who spoke, among other things, about the agreement with DAZN, the sole broadcaster of the Club World Cup.

Impact Sport Lab creates a meeting point between fans, sports organizations, and sponsoring companies, giving sport professional tools to measure and communicate the impact it generates. Every match, event, or partnership can become an opportunity to regenerate value and strengthen the social role of sport.

The Global Stage Social Media Soccer hosted a meeting entitled “Soccer and Antitrust: The impact of recent EU Court of Justice cases on current issues.” Organizational monopoly, sporting merit, and the “Super League” case were among the topics addressed by Saverio Valentino (Member of the Board AGCM - AUTORITA' GARANTE DELLA CONCORRENZA E DEL MERCATO) and Salvatore Lamarca (Antitrust Lawyer and Author of the book “Sport e Diritto Europeo”), moderated by Francesca Buttara.

The setting of the OGR made the occasion even more memorable, and the event represented a unique opportunity to highlight the winning synergy between sport, innovation, social impact, and business.

Mattia Perin and Dr. Romanazzi reveal the mental work behind high performance. Discover how error acceptance, the state of flow, and freedom from external pressure are changing football. An analysis of club support and youth sectors.

The “Data Wars” panel at SFS 25 explores how data, personalization and ethics are reshaping modern football. Serie A, FIGC, Adobe and Jakala reveal the new competition for control over the fan experience.

Reply and AWS experts explain how Artificial Intelligence amplifies intuition in football. Discover the Bundesliga data platform, Cloud democratization, and why AI will change fan engagement in Serie A.

Jes Buster Madsen at SFS 25 unveils QIMA, the centralized system that collects and analyzes all Saudi Pro League data. A platform combining technology, performance and analytics to bring Saudi football closer to Europe’s top leagues.

Key Italian clubs (Fiorentina, Cagliari, Udinese) and Deloitte analyze football infrastructure investment. Discover how Viola Park and Unipol Domus transform stadiums into 360-degree business assets and drivers for urban regeneration.

The common goal is to further stimulate penetration in the 5.5 million households of enthusiasts yet to be reached.