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The third Global Stage panel at SFS25 explores football as a builder of cultural identity. Personalisation, rebranding and fan engagement are the pillars shaping the sport’s future, as discussed by Marocchi, Cogevina and Azevedo.

The SFS 25 panel explores the impact of the Digital Euro on the Football Economy. Digital payments, data management, and fan experiences: how the ECB, Intesa Sanpaolo, and Almaviva are reshaping the future of football fans in Europe.

Sports tourism accounts for 10% of global travel and is growing by over 15%. UN Tourism Director Ion Vilcu opens SFS25 highlighting the sector’s challenges, trends, and opportunities. Innovation, sustainability, and new fan habits at the heart of a rapidly expanding market.

The panelists retraced the concrete steps that have led to the current development of the movement

Michele Uva (UEFA) outlines the 5 pillars of Social Sustainability in Football. Discover the ESG requirements for the new Euro 2032 stadiums and the CSR investment in Serie A. Read the exclusive interview.

His answers offer valuable insight not only into the genesis and ambitions of T-zOne, but also into how ticketing is evolving to become an increasingly central element in the fan experience and the business strategy of sports organizations

Giving the start to the proceedings, from the stage of the Football Stage, was Gianfilippo Valentini, CEO of GoProject, host, and creator of the event.

Partecipare al Social Football Summit 2025 per noi significa portare un messaggio forte: il futuro del calcio passa anche dalla trasformazione digitale delle sue infrastrutture

At SFS 25, we want to deliver a clear message: innovation in football must not be fragmented, but systemic. Technology, data, fan experience, sustainability, and governance must speak the same language.

LGA Service, a historical player in the Facility Management sector, to understand how their 360-degree experience, process digitalization, and certified commitment to Corporate Social Responsibility (CSR) transform essential services—from cleaning and maintenance to security—into a strategic lever for growth

Our aim at the Social Football Summit is to show that the future of football apparel is connected. By combining design, innovation, and technology, we’re helping clubs turn their merchandise into a living, digital experience.

Most clubs now feature dedicated leadership roles for their women’s sides, with Managing Directors and CEOs responsible for overall structures