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The Social Football Summit (SFS) returns to Riyadh with the second edition of the SFS Saudi Edition, following the inaugural event held in January 2025, further strengthening the dialogue between Italy and Saudi Arabia through football, sports business, and innovation.

The SFS expands its international footprint with the launch of SFS Saudi Edition, scheduled for 22 December 2025 in Riyadh.

Gross Advertising Value (GAV), based on the quantity of exposure: how many people see the logo and for how long. Today, this approach is no longer sufficient. Sponsorships are not mere advertisements (or 'spots'): their impact depends on the quality of the exposure and fan perception

With the launch of the FIFA PASS, the new priority appointment booking system for visas ahead of the 2026 World Cup, the White House and FIFA promise shorter lines at consulates for ticket-holding fans. But what really changes for those who want to go to the United States to watch the matches?

On Tuesday, November 18th, a debate on the geopolitics of football—a topic that is extremely interesting and multi-faceted—took place at the Global Stage of the Social Football Summit, held this year within the heart of the Juventus stadium.

Online hate speech has become a growing challenge in today’s digital world, and sport, with all its passion and visibility, often feels its impact most intensely.

At Allianz Stadium in Turin, the centrality of cooperation emerged clearly, along with the vitality of a transforming ecosystem and the awareness that innovation and sustainability are no longer future perspectives, but operational priorities and shared responsibilities

The 2025 edition confirmed the Summit's role as a platform for innovation, networking, and training in the world of football, featuring two days of panels, talks, interviews, workshops, and working groups dedicated to the most strategic topics for the future of the football industry.

The panel “Investing in football through the multi-club model” at SFS 25 explores the rise of multi-club ownership: FIFA regulations, competitive risks, business models and future challenges for clubs and federations.

Knowing and using data means truly understanding your audience. The example of EICMA shows how a data-driven strategy improves services, payments, and communication. Data and AI thus become decisive tools for optimizing the experience and increasing the value of events.

The speech by Paolo Bedin, President of Lega Serie BKT, interviewed by Andrea Sartori, CEO of Football Benchmark and independent advisor to Lega B, provided a lucid overview of the need for a strategic shift for the entire football system and the Italian second division.

An in-depth look at Giorgio Chiellini's speech at Football Stage: from setting goals to making measured choices, to the value of dialogue and professional growth in modern football.