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This analysis compares the two finalists across a range of indicators, from squad value and player valuations to social media growth and tournament workload, providing additional context ahead of the biggest match in international football.

The Social Football Summit (SFS) team is proud and honoured to announce a new three-year charity partnership with UNICEF Italy.

This third article shifts the focus to the elements that transform principles and strategies into concrete experiences: activations, campaigns and moments of engagement that bring sustainability into the sporting calendar, turning football’s communication power into a tool for participation and awareness

The system can anticipate critical issues and effectively mitigate injury risks for athletes

International mega-sports events are almost always presented as powerful engines of economic and employment growth for host nations. However, reality can sometimes prove far more complex than predictive models.

With a strategy that has made significant strides on paper, but still displays relevant contradictions in practice. Understanding this evolution is useful for anyone working in the world of football who wants to navigate an evolving regulatory and reputational landscape

Based on this shared vision, which brings together a love for the sport and the endless opportunities of digital innovation, we are proud to announce our official partnership with Social Media Soccer.

GoProject is among the leading players, and the SFS team is proud to announce it as its main partner.

From a solution aggregator to a true operating system for sports: this has been the rapid and accelerated evolution that has allowed PLAYBACK to establish and assert itself on a global scale, strategically strengthening its partnerships and international network.

Sustainability has ceased to be a balance-sheet cost incurred solely for public relations purposes, transforming instead into an essential strategic lever to guarantee the sector's long-term economic, financial, and social longevity.

Building on the extraordinary success and high participation of past editions, SFS 26 officially launches its volunteer recruitment campaign

g stress from media pressure, maintaining focus during crunch moments, and safeguarding mental health: these are the pillars upon which the Italian startup Sporthype has built its Holytics project.