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Udinese becomes the first European club to implement the UEFA Sustainability Manual. Debuting September 19 at Bluenergy Stadium with Play for Sustainability.

The way younger generations consume sports has forced a radical paradigm shift across the entire sports entertainment value chain. Content consumption has become natively multi-screen, interactive, and personalized, driving the industry toward technological solutions once thought unimaginable.

From predictive analytics to advanced scouting: AI is the present of football. Discover the Best Football Tech AI Solution category and submit your project.

Among the key findings, our analysis reveals the scale of the Premier League’s dominance, the continued importance of Ligue 1 as a supplier of talent, the concentration of spending among a small group of clubs, and the premium placed on young players.

On September 18, 2026, the SFS Snack lands in Bari with Deloitte Legal to explore football governance, Decree 231, and safeguarding. Discover the full program.

Official Pass sales are now open for SFS 26 at Allianz Stadium. Explore Delegate, Corporate, and VIP tiers and secure your spot today.

Discover how SquadAssist uses AI for squad building with predictive Sportive and Financial ROI, from SFS ExtraTime 2025 to 2026 partnerships.

Focused on the theme “ESG as Value and Competitive Advantage” and created in collaboration with ESGeo | RISE, the event will bring together clubs, brands, institutions, and industry professionals to explore the increasingly crucial role of ESG (Environmental, Social and Governance) criteria within the business dynamics of the sport industry.

Originally created to streamline customer interactions via QR codes and NFC tags, the startup evolved while preserving user simplicity at its core

The collaboration between SFS 26 and Salesforce represents an ideal bridge toward the future of sports governance. The goal is to enhance the skills and tools required to turn complex data into successful strategic decisions.

A European Digital Product Passport (DPP) platform that helps brands comply with ESPR regulations, protect themselves against counterfeiting via NFC authentication, and engage consumers through connected products.

For modern sports and soccer venues, the goal is no longer just hosting an event—it is about completely redefining live entertainment. Every corner of the facility is being converted into a high-value digital touchpoint