Blog

The current era is marked by a radical shift in consumer expectations, especially in sporting events and retail.

On October 25, 2024, at 3:00 PM, the second stop of the EXTRATIME ALMAVIVA Innovation Tour will take place at the Olympic Stadium in Rome, following the first event in Turin.

The popularity of sports and increased spectatorship has resulted in the organization of much larger events to accommodate and capitalize on this growth.

In recent years, European football has experienced a remarkable transformation in club ownership, driven by a range of motivations.

SFS, with its global partnership agreement with Lega Serie A, reaffirms its commitment to promoting innovation and excellence within the football industry.

Football, which has always been a sport of global significance, is undergoing an unprecedented phase of transformation due to its expansion into new markets.

We are thrilled to announce that SFS has entered into a strategic partnership with Football Benchmark.

SFS is thrilled to announce a new and important collaboration with TuttoSport, one of the most authoritative and widely followed sports publications in Italy.

The venues have finally been confirmed: FIFA has revealed the 12 U.S. stadiums that will host the expanded 32-team Club World Cup from June 15 to July 13, 2025.

This is an increasingly central theme for all major events, and we will try to explain why.

Interest in Major League Soccer (MLS) has surged, particularly after Lionel Messi’s game-changing move to Inter Miami CF in July 2023.

SFS is thrilled to announce a new and important collaboration with Corriere dello Sport, one of the most authoritative and widely followed sports publications in Italy.