THE FUTURE OF FOOTBALL IS HERE

Articles 325–336 of 423

6 Nov 2024

ESG is not just one of the current trends useful for social purposes or ideal for politically correct campaigns. A prime example is the Premier League, particularly Chelsea and Brighton, which have been promoting social sustainability initiatives for quite some time. Moreover, such beneficial strategies attract sponsors, although care must be taken to avoid falling into sportswashing.

6 Nov 2024

The football industry is impacted by the development of new technologies, particularly those based on AI. In addition to having economic significance, they play an important cultural and social role, especially for fans.

28 Oct 2024

As part of the seventh edition of the Social Football Summit (SFS), scheduled for November 19-20 at Rome's Stadio Olimpico, YouGov reaffirms its role as a key partner for this event dedicated to innovation and new trends in the world of football.