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Ambition and innovation drive Saudi Arabia's sports transformation, with strategic investments and inclusivity redefining the global landscape

At the SFS Saudi Edition, discussions focused on the development of the region and the marketability of the brand in foreign markets

At the SFS Riyadh, Serie A strengthens its global role, enhancing cooperation with Saudi Arabia to foster investments, inclusivity, and the development of international football

This morning in Riyadh, as part of the initiatives for the EA SPORTS FC Supercup, the event titled "Italy-Saudi Arabia in the Process of Football Globalization", organized by the Social Football Summit, took place.

To attract new football fans, it will be essential to adopt increasingly effective strategies by leveraging social platforms and new digital codes

The two organizations have been collaborating for 25 years At the SFS, they reflected on their long journey and hinted at the projects that lie ahead

At the SFS, the two former footballers discussed their new communication venture alongside their former teammate Antonio Cassano

AI is transforming the football industry, creating new scenarios and providing creative tools to develop diverse content

INTERVIEW with Antonio Amati, Deputy CEO IT DIVISION ALMAVIVA

Discover how content creators and innovative media are transforming sports. Highlights from the SFS panel featuring Agnese Nespoli and Fabio Machado De Medeiros.

On January 6, 2025, a meeting will be held in Riyadh aimed at exploring the dynamics of globalization in the world of soccer, analyzing the strategic role of two key countries such as Italy and Saudi Arabia

Football storytelling is embracing new digital languages, and Serie A has launched formats in collaboration with TikTok and select creators