ScheduleCheck out the schedule and explore a journey of inspiration and connection.THE FUTURE OF FOOTBALL IS HERETHEFUTUREOFFOOTBALLISHEREThe strategic importance of the stadium in the growth of the sports club15 April11.15 - 11.50BPBrandon ParamoInternational Business Manager, Villarreal CFMRMercedes RoigCommercial Director, Valencia BasketPIPedro IriondoManaging Director, Football BenchmarkStadiums & Beyond: unlocking commercial growth, partnerships & fan-centric business communities15 April11.55 - 12.25JAJuan AntónCommercial Director, Villarreal CFMCMirko CucchiarelliHead of Premium Sales & Business Community, AS RomaInnovative strategies for brand activation in football stadiums: maximising the impact of sponsorship15 April12.30 - 13.00NUNoemi UbendaMarketing and Communication Manager, AscaleJAJuan AntónCommercial Director, Villarreal CFStadium Tour15 April14.30 - 15.00