22 December 2025 · Radisson Blu Hotel – Riyadh Convention & Exhibition Center
THE FUTURE OF FOOTBALL IS HERE
Italy and Saudi Arabia in football: beyond the match
SFS continued its international journey with the second edition of SFS Saudi Edition, which took place on 22 December 2025 in Riyadh, during the week of the Italian Super Cup.
Organised by the Social Football Summit and Lega Calcio Serie A, in collaboration with the Italian Embassy in Riyadh, the Ministry of Sport (MoS) and the Ministry of Investment (MISA), the event was hosted at the Radisson Blu Hotel – Riyadh Convention & Exhibition Center.
Throughout the day, SFS Saudi Edition explored the growing cooperation between Italy and Saudi Arabia, highlighting opportunities across sport, business, innovation and cultural exchange. The event brought together institutional representatives, industry leaders and international professionals through a dedicated programme of panels and discussions, designed to foster dialogue and create new connections between the two countries.
Below, you can find the full programme outlining how the day unfolded, followed by a photo gallery featuring some of the most significant moments and highlights of SFS Saudi Edition 2025, capturing the atmosphere, content and networking that defined the event.
About the event
Discover more about the event
Radisson Blu Hotel – Riyadh Convention & Exhibition Center, Riyadh
A platform connecting Italy and Saudi Arabia to foster institutional relations and new opportunities across sport, investment and business.
Italy and Saudi Arabia in Football: Beyond the Match — sports business, investment, infrastructure, tourism, innovation and international cooperation.
Speaker network
Who has taken the stage at this edition.