Celebrating Excellence in Football
THE FUTURE OF FOOTBALL IS HERE
Founded in 2018, the SFS Awards celebrate excellence in the football industry, recognising clubs, organisations, companies and professionals who stand out for their quality, innovation, sustainability, creativity and positive impact.
The awards recognise emerging talent, original ideas, technological solutions and sustainable projects, making the SFS Awards a benchmark not only for established excellence, but also for high-potential emerging players.
Following the awards ceremony, the exclusive Gala Dinner offers a unique opportunity for high-quality networking among football industry stakeholders, institutions, partners, finalists and winners.
Discover the Awards
Learn More About the Awards
This format celebrates emerging talent, original ideas, technological solutions and sustainable projects, establishing the SFS Awards as a benchmark not only for established excellence, but also for high-potential rising stars.
An exclusive moment to connect, share ideas and celebrate the key players shaping the football industry. An evening dedicated to networking, entertainment and the relationships that make SFS a leading event in the sector.
2026 Application Categories
The Football Tech categories are open for direct applications.
- 01
The best AI solutions in the football industry
An award dedicated to projects that use Artificial Intelligence to create value in the football industry. This category includes predictive data analytics, process automation, advanced scouting tools, and other AI applications supporting clubs, stakeholders and institutions.
- 02
Best Tech Solution for Football Entertainment
An award dedicated to solutions that are transforming the way fans experience football. This category includes fan engagement platforms, innovative event broadcasting solutions, augmented reality, and new content models that connect clubs, brands and audiences.
- 03
Best Tech Solution for Performance and Health in Football
An award dedicated to innovations that enhance athletic performance and player health. This category includes injury prevention tools, wearables, and hardware and software solutions for biomedical monitoring to support clubs, athletes and coaching staff.
2026 Categories
2026 Awards Categories
- 01
Best content creator
Recognises an individual or team that has produced outstanding content (videos, articles, social media posts) capable of engaging fans and promoting football culture worldwide.
- 02
Best Digital and Social Media Team Club
Honours a club’s media department for its creativity and strategic approach to managing digital channels, maximising fan engagement.
- 03
Best Football Tech AI Solution
Recognises the most effective integration of Artificial Intelligence in football, from predictive data analytics to personalised fan experiences.
- 04
Best Football Entertainment Solution
Recognises technologies that are transforming football into an immersive experience, enhancing fan engagement both inside and outside the stadium.
- 05
Best Football Tech Performance & Health Solution
Celebrates innovations focused on optimising athletic performance, preventing injuries and improving players’ physical well-being.
- 06
Best Format and Football Community
Recognises the football community that has created the most original format, fostering active participation and a strong collective identity at local or global level.
- 07
Best Marketing and Sponsor Activation
Recognises the marketing strategy or sponsorship activation that has generated the greatest value and brand impact for a club or organisation.
- 08
Campaign of The Year
Awarded to the most original, impactful and innovative communication campaign of the year in the international football landscape.
- 09
Female Leadership in Football Emanuela Perinetti
An award in memory of Emanuela Perinetti, dedicated to a female professional who has demonstrated talent, leadership and outstanding achievements in the football industry.
- 10
Football Tech Award
The highest honour for technological advancement of the year: a groundbreaking solution that has fundamentally transformed the way the game is played or the football industry itself.
- 11
Leader in Social Responsability and Impact
Onora l’individuo o l’organizzazione che ha utilizzato il potere del calcio come strumento di cambiamento positivo, promuovendo progetti di inclusione e sostenibilità.
- 12
Best Content Strategy
Recognises the platform or broadcaster that has delivered the best media coverage, raising the standards of football storytelling and the viewing experience.
- 13
SFS Extratime GenZ Competition Award
Recognises the most outstanding project or idea presented by Generation Z, demonstrating an ability to interpret emerging trends and the language of the future of football.
- 14
SFS Extratime StartUo Competition Award
Awarded to the winning ExtraTime startup for presenting cutting-edge solutions and business models poised to drive innovation in the industry.
- 15
Top Manager of The Year
Celebrates an executive who has demonstrated outstanding leadership and an exceptional vision in the strategic management of a football club or organisation.
- 16
YouGov Football Index Award
Recognises the brand or club that, according to YouGov analytics, has recorded the most significant growth in brand perception, popularity and overall brand health.
2025 Winner
Last year wall of fame